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Global Immersion Course

                 

Global Immersion Course (GIC) is the capstone course that integrates theory and practice in business management. GIC is designed to achieve the learning objective of cross-discipline, cross-culture, and cross-border with intensive practical training. This course involves a global industrial partner and faculty and students from participated colleges across the global. The theme of GIC each year will be set by the participated global industrial partner; the faculty from participated colleges will design the course accordingly, and the students from different countries will form teams and work on the project for the industrial partner, and propose their managerial plans at the end of the course.

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As the GIC is a cross-discipline program, a series of preliminary lectures will be offered to refresh the managerial theories and build up a basic understanding of the issues before heading to participate in the collaborative program overseas. The dynamic and intensive course design provides the students with an innovative learning experience and builds up the students’ competitive advantages for their future global career development.

 

 

 

 

               1st Global Immersion Course

Organizer(s)

College of Management, NCKU

School of Economics and Management, UCAS
Cooperation Baidu, Inc
Topic Big Data and Product Marketing
Venue Beijing
Date 2014/3/3~2014/3/10
Achievement(s) Portfolio-Chinese(123)

 

 

 

              2nd Global Immersion Course

Organizer(s)

College of Management, NCKU

School of Economics and Management, UCAS
Cooperation Advanced International Multitech Co., Ltd
Topic Marketing Strategies
Venue Tainan
Date 2014/7/17~2014/7/20
Achievement(s) Portfolio-Chinese(123)

 

 

 

                                  3rd Global Immersion Course

Organizer(s)

College of Management, NCKU

School of Economics and Management, UCAS

Griffith Business School, Griffith University

Cooperation LKK Innovation Design Group
Topic Brand Thinking
Venue Beijing
Date 2015/10/11~2015/10/18
Achievement(s) Portfolio-English(123)

 

 

 

                   4th Global Immersion Course

Organizer(s)

College of Management, NCKU

School of Economics and Management, UCAS

Griffith Business School, Griffith University

Cooperation Gold Coast City Council
Topic

Young Entrepreneurs Program-Exploring Tourism Opportunities

between Asia and Australia

Venue Golden Coast
Date 2016/7/16~2016/7/25
Achievement(s) Portfolio-English(123)

 

 

 

                                        105-1 Global Immersion Course

Organizer(s)

College of Management, NCKU

(Taiwanese、Chinese、Burkinabé)

Cooperation Matthew's Choice Inc.
Topic

Branding and Marketing

Venue Tainan
Date 2016/10/1~2016/11/20
Achievement(s) Poster 1(123)Poster 2(123)Poster 3(123)

 

 

 

                                        105-2 Global Immersion Course

Organizer(s)

College of Management, NCKU

(Taiwanese、Chinese、French、Dutch、Surinamese)

Cooperation Ton Yi Industrial Corp.
Topic

New Yogurt Drink Product Launch Plan

Venue Tainan
Date 2017/3/22~2017/5/7
Achievement(s) Poster 1(123)Poster 1(123)Poster 1(123)Poster 1(123)

 

 

                                 5th & 106-1 Global Immersion Course

Organizer(s)

College of Management, NCKU

(Taiwanese、American、French、Dutch、Spanish)、

School of Economics and Management, UCAS

Griffith Business School, Griffith University

Cooperation Shen Yang Bicycle International Co., Ltd.
Topic

How to make efficient communication with the target customers of SYB to prompt its sales volume?

Venue Tainan
Date 2017/10/16~2017/10/19 (9/20~12/6)
Achievement(s) Portfolio-English(123)

 

 

 

                                        106-2 Global Immersion Course

Organizer(s)

College of Management, NCKU

(Taiwanese、Hong Kong Person、Vietnamese、Malaysian、French、Dutch、Moroccan、Tanzanian)

Cooperation K.K. Orchard Co. Ltd.
Topic

International Marketing Strategy and Competitive Advantage Positioning for K. K. Orchard

Venue Tainan
Date 2018/3/12~2018/5/14
Achievement(s) Poster 1(123)Poster 2(123)Poster 3(123)Poster 4(123)Poster 5(123)

 

 

 

                                            6th Global Immersion Course

Organizer(s)

College of Management, NCKU

School of Economics and Management, UCAS

Cooperation Zunyi Transportation and Tourism Investment Group Co Ltd.
Topic

How to build a supply chain finance system for logistics enterprises?

Venue Zunyi (China)
Date 2018/8/11~2018/8/18
Achievement(s) Portfolio-Chinese(123)

 

 

 

                    107-1 Global Immersion Course

Organizer(s)

College of Management, NCKU

(Taiwanese、Vietnamese、French、Dutch、Belizean)

Cooperation Dream-maker Social Enterprise Corporations Inc.
Topic

Dream-maker social enterprise would like to sale their products to other countries such as Japan and Korea.

Please help to design the marketing strategy of STP and 4P for this company.

Venue Tainan
Date 2018/9/19~2018/12/5
Achievement(s) Poster 1(123)Poster 2(123)Poster 3(123)Poster 4(123)Poster 5(123)Poster 6(123)

 

 

 

                                        107-2 Global Immersion Course

Organizer(s)

College of Management, NCKU

(Taiwanese、French、Dutch、Cameroonian)

Cooperation Lan Hui Biotech Limited Company
Topic

The Marketing Strategy for Promoting the Orchid Products of Lan Hui Biotech to Europe

Venue Tainan
Date 2019/3/13 ~2019/5/8
Achievement(s) Poster 1(123)Poster 2(123)Poster 3(123)Poster 4(123)Poster 5(123)

 

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